ESPN Chicago (Good Karma Brands)

My Process

ESPN Chicago operates in the the third largest sports market in the U.S., and is the home of the Chicago Bears and the Chicago White Sox. However, seeing how their current graphic design package contains only 2D elements, my goal was to bring the ESPN Chicago brand to a higher level with a 3D animation to reflect the excitement level of their fan base.

Using their standard 2D logo as a reference, I modeled it into a 3D extrusion and added real Bears and White Sox footage as image textures, using the sides of the logo as valuable real estate for that design. I also added electric bolts at the edges to highlight the excitement that the radio station brings to its audience.